UK Government Tourism Spend Revealed

by Travelbag on 15 October 2013, 12:10PM


The eyes of the world fell upon London in 2012, as the summer Olympics and representatives from 204 participating nations descended on the English capital.

In light of this, we questioned just how much had been spent to promote Great Britain as a holiday destination across the world and whether the Olympics led these numbers to be concentrated in any specific areas.

We asked VisitBritain to supply us with the overseas expenditure for 2010, 2011, 2012, and the projected spend in 2013. As a result of this Freedom of Information request, VisitBritain supplied Travelbag with the details on how much was spent marketing Britain in other countries in their financial years, as well as the budgeted spend for 2013/14.

These financial years ran from:

31 March 2010 – 01 April 2011
31 March 2011 – 01 April 2012
31 March 2012 – 01 April 2013
31 March 2013 – 01 April 2014

The spend was split into two main sections: GIA and NGF.

GIA (or grant in aid) is provided by the government, while NGF is non-government funding, accounting for money raised through partnership marketing.

This is further split into programme and infrastructure costs. Marketing and advertising falls under programme costs, with infrastructure covering office and staff salaries.

These are then collated under gross spend.

We have made the entire spreadsheet of data available for download here.

Why Jordan Should Be Your Next Holiday Destination

Read More

Ask the Bloggers – Long-Haul Flight Tips

Read More

Travelbag’s 2017 Ultimate Destination Guide

Read More

A Race of Discovery

Read More
Post of the month
by Tourism Australia More

Email sign up

Register to receive holiday offers, cheap flights deals, hotel offers and more.

Travelbag Travel/Leisure London

🌍 Dubai Offer 🌍 Fly with Emirates to Dubai & stay in 4 ⭐ accommodation for 3 nights from £399pp! Including Bed & Breakfast and return flights with Emirates. DON'T MISS OUT! ➡️
26 Jun 20:45 Read More
Travelbag's Twitter
Common Tags
3 days in 48 hours in 5 Reasons abseiling Abu Dhabi UAE Activities adrenalin Adventure Holiday Africa Alamo Alaska Alec Stewart America Antigua Architecture Argentina art arts asia Atlantis The Palm Auckland Australasia Australia Backpacking bahamas Bali Bangkok Barbados Beach Holidays Beaches beer Birdwatching Bora Bora Brazil Building bungee jumping Byron Bay Caibbean California Cambodia Canada Cancun Cape Town Caribbean celebrity Celebrity Holidays Chicago Chile China City Breaks cocktails Coffee Competition Corfu cowboys cricket Cruise Holidays Cruises Cuba culinary holidays culture cycling Darwin Days Out Dining Dining Abroad Dominican Republic Drinks Driving Dubai Dubai Hotels east coast eating EdgeWalk England Europe Events Exotic Holidays Explorers Way Family Holidays Festivals Fiji Fishing Flights Florida food Free gastronomy Girlie holidays Gold Coast Great Walks Greece Hanoi Hawaii helicopter Ho Chi Minh City Hobbit holiday reading holidays Honeymoon Hong Kong Hua Hin India Indian Ocean Indian Ocean Luxury Holidays Indonesia Ireland Italy Jamaica Japan Jordan Journey Jumeriah Beach Kenya Khao Lak kids holidays Kiwi Koh Samui Krabi kuala lumpur Langkawi asia Laos las vegas last minute Legendary Pacific Coast Literature los angeles Luang Prabang Luxury Holidays Macau Majorca Malaysia Malaysia Airlines Maldives Map Mauritius Mauritius Hotels Melbourne Mexico Miami Middle East Middle East UAE money Montreal motorhome holidays Movie museums music Myanmar Nature New York New Zealand nightlife Norfolk North America North New Zealand Northen Territory Northern Ireland Oman Oregon Orlando Patong Pattaya Perth Perth Beaches Philadelphia Phuket Portland Quebec Queensland Queenstown quiz Rail Rail Travel Reading on holiday Relaxing holiday Relaxing on holiday religion rollercoaster Romance Royal Jubilee Safari Samoa Samoa Hotels scenic Scotland Scuba Diving Self-Drive Seychelles Shopping Sightseeing Trip snorkelling South Africa South America South Australia South New Zealand Southern Spirit Spain Sports Sri Lanka St Lucia sun city Surfing survey Sydney Tahiti Tasmania temples Texas Thailand theater theme parks Things To Do Tips Tokyo Top 10 Top 5 Things to Do Toronto Toronto Dining tour Train Travel Travelbag Trip of a lifetime Tthailand TV TV Advert UAE UK United States USA USA Roadtrip Vancouver Vietnam Vietnam Beaches Vineyards Virginia Wales Wedding Wellington west coast Western Australia whale watching whales What to see Wildlife Win Wine Wineries Winnipeg Winter Sun With you all the way Yucatan Caribbean
Please Wait...