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UK Government Tourism Spend Revealed

by Travelbag on 15 October 2013, 12:10PM

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The eyes of the world fell upon London in 2012, as the summer Olympics and representatives from 204 participating nations descended on the English capital.

In light of this, we questioned just how much had been spent to promote Great Britain as a holiday destination across the world and whether the Olympics led these numbers to be concentrated in any specific areas.

We asked VisitBritain to supply us with the overseas expenditure for 2010, 2011, 2012, and the projected spend in 2013. As a result of this Freedom of Information request, VisitBritain supplied Travelbag with the details on how much was spent marketing Britain in other countries in their financial years, as well as the budgeted spend for 2013/14.

These financial years ran from:

31 March 2010 – 01 April 2011
31 March 2011 – 01 April 2012
31 March 2012 – 01 April 2013
31 March 2013 – 01 April 2014

The spend was split into two main sections: GIA and NGF.

GIA (or grant in aid) is provided by the government, while NGF is non-government funding, accounting for money raised through partnership marketing.

This is further split into programme and infrastructure costs. Marketing and advertising falls under programme costs, with infrastructure covering office and staff salaries.

These are then collated under gross spend.

We have made the entire spreadsheet of data available for download here.


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