X No Thanks

Customers spend more on mobile than desktop

by Rianne Ojeh on 14 January 2014, 15:01PM

Although it is generally accepted that people use smartphones to research holidays, recent figures confirm that, since the launch of the new mobile optimised website, Travelbag customers are also booking holidays on their devices. Travelbag’s new mobile website has had a notable impact on bookings. According to figures taken from Google Analytics, smartphone conversion rate is almost 4 times higher since the mobile optimised website launched and the average smartphone order value has increased by 71%. But perhaps the most surprising fact is that the average order value of bookings made on Travelbag.co.uk is, for the first time, higher amongst smartphone users than desktop users. The highest order value made on a smartphone since August 2013 is £7,773.58. This absolutely dispels the myth that people don't make high value purchases on smartphones.


In September 2009, Tecmark research showed that just 0.02% of all web traffic originated from a mobile device. This was updated to 8.09% in 2011. However, recent Google Research has shown that 66% of smartphone users expect websites to work as well on their mobile as on their desktop. Furthermore, 61% of smart phone users, according to the same study, use their smartphone to research or make purchases.

A recent Google Analytics report undertaken on travelbag.co.uk shows that not only is the smartphone conversion rate almost 4 times higher since the launch of the mobile website, but the average order value is 71% higher too. The highest order value on a smartphone has been £7,773.58, according to the analytics report. This absolutely shelves the concept that people don't make high value purchases on mobile.

Managing Director of Travelbag, Tony Carty said: “Travelbag has always put its customers at the forefront of its business. By being one step ahead of major competitors and offering mobile users an optimised experience; Travelbag is leading the way to mobile bookings. We were one of the first to offer a fully functioning mobile site where users don't have to switch devices to book the holiday. They can easily search and book at travelbag.co.uk without having to download any apps or change screens. This report showcases the success of this strategy as well as the trust that consumers have in the Travelbag brand”.

Said Richard Heyes, Managing Director of Tecmark: “Tecmark's own research showed that, in September 2009, just 0.02% of web traffic was coming from mobile devices. Little over 4 years later and smartphone traffic is approaching half of all web traffic. Travelbag embraced the massive opportunity that lay within the growing mobile segment in their traffic. Having worked with the company since 2012, we already understood their audience and the aims of the holiday seekers landing on their site. We designed the mobile site to ensure users could find exactly what they were looking for and could browse and book just as easily on smartphones as on their desktop. The conversion rate improvements and average order values are even further evidence of the opportunity that lies in multi-screen marketing”.

•    Tecmark’s research can found here www.tecmark.co.uk/uk-mobile-internet-stats
•    The Google survey mentioned can be downloaded at www.google.co.uk/think/research-studies/the-world-has-gone-multi-screen.html
•    The report is based on Google Analytics data taken from Travelbag.co.uk between 01 August 2013 and 10 January 2014

Arabian Sights: A Guide to Abu Dhabi

Read More

The Road Less Travelled: A Holiday in Namibia

Read More

Carnival Time: A guide to Rio de Janeiro

Read More

The Best Road Trips in Victoria, Australia

Read More
Post of the month
by Tourism Australia More

Email sign up

Register to receive holiday offers, cheap flights deals, hotel offers and more.

Travelbag Travel/Leisure London

01 Jan 00:00 Read More
Travelbag's Twitter
Common Tags
24 Hours 3 days in 48 hours in 5 Reasons Abu Dhabi Activities Adventure Holiday Africa Alaska America Antigua Argentina asia Auckland Australasia Australia bahamas Bahrain Bali Bangkok Barbados Beach Holidays Beaches beer Bolivia Bora Bora Borneo Botswana Brazil California Cambodia Campervan Canada Cancun Cape Town Caribbean Central America Chicago Chile China City Breaks Colombo Colorado Cook Islands Costa Rica Cruise Holidays Cruises Cuba culture Dining Dominican Republic Dubai Ecuador Europe Family Holidays Festivals Fiji Florida food Food Trip Gold Coast Grenada Hanoi Hawaii hiking Ho Chi Minh City Hoi An holiday reading holidays Honeymoon Hong Kong India Indian Ocean Indian Ocean Luxury Holidays Indonesia Jamaica Japan Jordan Kenya Koh Samui Krabi kuala lumpur Langkawi Laos las vegas Latin America Literature los angeles Luxury Holidays Macau Malaysia Maldives Mauritius Melbourne Mexico Miami Middle East Montreal motorhome holidays music Myanmar Namibia Nature New England New York New Zealand North New Zealand Northen Territory Oman Oregon Orlando Penang Perth Perth Beaches Peru Phuket Qatar Quebec Queensland Queenstown Rail Travel Ras Al Khaimah Reading on holiday Road trip Safari San Francisco Scuba Diving Self-Drive Seychelles Shanghai Sightseeing Trip Singapore snorkelling South Africa South America South Australia South Carolina South New Zealand Southeast Asia Sri Lanka St Lucia Surfing Sydney Tahiti Tasmania Tennessee Texas Thailand Things To Do Tokyo Top 5 Things to Do Toronto tour trekking UAE United States USA USA Roadtrip Utah Vancouver Vietnam Vietnam Beaches Virginia Washington DC Western Australia whale watching Wildlife Wine Winter Sun
Please Wait...

We use cookies
Read more

Cookies: We use cookies to improve your experience on this website. By continuing to browse our website, you are agreeing to use our site cookies.
See our cookie policy for more information on cookies and how to manage them.

Would you like a call back from one of our experts? X
chat with our experts
0871 703 4698
Call us until today

Schedule a call back


Please Select a Date


Please Select a Time


Please supply your First Name


Please supply your Surname

Phone Number

Please Check the Number and Try Again


Please Select a Destination


Dear , our experts will call you on , on to chat about your trip. In the meantime, feel free to explore our site for inspiration